RSS Feed

iPhone 4.0 OS: Now with iAds

Posted on

Apr 8th 2010

Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that’s 10 ads on each device each day, and with almost ten million devices out there, Apple claims they’ll be serving a billion ad opportunities every day.

And yet this isn’t the huge news about iAds. Here is what makes it a big deal: Apple built the network and is offering it up to developers to use how they’d like, with 60% of the revenue made on those ads going to developers themselves. That’s up a bit from the standard “Apple gets a 30% cut” rule of thumb, but more than half seems more than fair. Apple hosts and sells the ads, and developers take home over half the revenue.

The ad demonstrated live actually looked cool: they showed off little Toy Story 3 ad at the bottom of a news app. Tap the ad, and it comes up with some options (a character list, sounds from each character, etc) and even a game to play, including an option to buy a game from right within the ad. Steve even asked if anyone had seen anything like this before, and among the gathered press, he got silence in response.

Currently, the most educated of guesses is that the AdKit API will be a developer source as well as an iTunes source (iTunes sources are where the App Store and Music Store get their content.)

After the event in the Q&A session, Steve said they attempted to buy AdMob and got sniped by Google, so they bought Quattro and are trying very hard to come up to speed on what web advertising is like, presumably so they can change it. As long as they aren’t trying to get me to refinance my mortgage or whiten my teeth, I’m looking forward to the future of advertising on the iPhone.

Advertisements

About Muzammil

Over the past 6 years, I have designed, developed and managed over 150 iPhone/iPad applications for many large-scale clients, some include Rolex, Ford, Makemark LLC, Source Digital Production, IT City (Kingdom of Saudi Arabia), R.Ø.S.A. Creation etc. These applications ranged from simple navigation bar application to high end user interface design for image processing, simple games with Core Graphics and OpenGL. Before started Triffort Technologies i was working in Ampere Software Pvt Ltd as a senior iOS Developer. I was the first employe of Ampere who started iPhone/iPad development in the company. In ampere i worked on some complex apps like Boxboss, Austin Post, User Tracking etc. Throughout my career, I have used Core Graphics, OpenGL, SQLite, Core Data, JSON, XML etc. I am very proficient in many design programs including Photoshop, Illustrator, Flash, iMove. Although I am very knowledgeable in all Adobe Products. Most the time i am designing my apps without taking help from any graphics designer. I love to make app from my designs. It feels great when you are creating app from scratch and no body else is involve in your ideas. You are free to do anything. As the Senior Developer and Team lead at Triffort Technologies, I managed a team of Technical Interactive Developers and Designers. As their manager I am responsible for scheduling, resource management, task reviews, process development and enhancements, employee reviews and new employee hiring. I believe good employee morale and communication are key factors to successful, creative work, therefore, positive feedback was part of my daily routine. But most of the time you can find me on my desk writing codes for some app. I love programming. This is my passion. I’m a team player. I am a motivated individual who enjoys taking on new challenges and learning new technologies. I am well organized and a proficient multi-tasker. I have strong problem solving skills such as the ability to use technology in creative ways to meet unique project requirements. I love to be challenged and I always have a positive outlook no matter how tight the deadline is. If you would like to contact me or find out more about my experience, please contact me at muzammil@triffort.com or you can Skype me at muz.iphonedev.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: